PRINGLE OF SCOTLAND IS THE ICONIC BRAND FOUNDED IN 1815 AT THE BIRTHPLACE OF THE SCOTTISH
KNITWEAR INDUSTRY. FROM THE BEGINNING ITS INNOVATIVE SKILLS LED TO THE INTRODUCTION OF KNITWEAR
AS OUTERWEAR, THE CREATION OF THE CLASSIC TWINSET AND THE SIGNATURE ARGYLE PATTERN.
Innovation as integral part of the Pringle brand continues with the exciting colaboration
betwen Pringle of Scotland and Glasgow – based Artist David Shrigley in September 2009.
As part of the celebrations for 25 years of London Fashion Week , Pringle of Scotland is set
to showcase the iconic twinset as part of an unexpected and impactful bilboard created by
Shrigley .
The series of drawings , bearing the unmistakable Shrigley humour , WILL ALSO BE extended to a
limited product series TO BE LAUNCHED in select Pringle flagship stores and wholesale acounts
globaly on Sept 10th – aded by stuning window concepts and in -store promotions .
“I didn ’t know what a twinset was before I colaborated with Pringle . I thought it was underwear
or something . Now I do know what it is I think everybody should wear one . Always . All the time .”
Says shrigley .
Pringle of Scotland is thriled to SHOWCASE HIS fresh aproach , underlin ING its desire to
suport Scotish Visual Art , Design and Architecture .
PRINGLE OF SCOTLAND IS THE ICONIC BRAND FOUNDED IN 1815 AT THE BIRTHPLACE OF THE SCOTTISH KNITWEAR INDUSTRY. FROM THE BEGINNING ITS INNOVATIVE SKILLS LED TO THE INTRODUCTION OF KNITWEAR AS OUTERWEAR, THE CREATION OF THE CLASSIC TWINSET AND THE SIGNATURE ARGYLE PATTERN.
Innovation as integral part of the Pringle brand continues with the exciting colaboration betwen Pringle of Scotland and Glasgow – based Artist David Shrigley in September 2009. As part of the celebrations for 25 years of London Fashion Week , Pringle of Scotland is set to showcase the iconic twinset as part of an unexpected and impactful bilboard created by Shrigley. The series of drawings , bearing the unmistakable Shrigley humour , WILL ALSO BE extended to a limited product series TO BE LAUNCHED in select Pringle flagship stores and wholesale acounts globaly on Sept 10th – aded by stuning window concepts and in -store promotions. “I didn ’t know what a twinset was before I colaborated with Pringle . I thought it was underwear
or something . Now I do know what it is I think everybody should wear one . Always . All the time .”
Says shrigley .
Pringle of Scotland is thriled to SHOWCASE HIS fresh aproach , underlin ING its desire to suport Scotish Visual Art , Design and Architecture .
Q&A with David Shrigley:
1. Where do you get your inspiration for your work?
From God
2. Please describe your work in 6 words.
What I do when I’m awake.
3. What are your first thoughts when you hear about PRINGLE of Scotland?
Scottish sweaters worn by golfers.
4. How did the collaboration with PRINGLE occur?
Pringle wanted a Scottish artist and I am the Scottish artist they chose. I was hoping to get a free sweater so I agreed.
5. TWIN-Set, Argyle Pattern and David Shrigley how does it fit?
It fits very comfortably. Not too tight, not too loose.
6. What are your impressions of Scotland, the homeland of David Shrigley and Pringle of Scotland
Scotland has beautiful scenery, interesting cities and it rains a lot.
7. What does heritage mean to you?
Heritage is society’s baggage (if you’re being cynical).
8. What do you know about the fashion-world?
Everything I know I learned from watching Ugly Betty
9. Why is drawing your preferred medium?
Because it’s the easiest way for me to express myself.
Pl Please describe the work process with PRINGLE? What about the exchange of ideas?
They said “do some drawings about twin sets” and I said “What’s a twin set” and they told me and I did some drawings about twin sets.
Last but not least: Presentation tonight 18:00 – 00:00 @ Andreas Murkudis Münzstr. 21 (this is the reward for scrolling down all the way :P
